Project Fly Away

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Project Description

This creation was part of a fictional campaign – Fly Away – about butterflies that I designed for “National Geographic”.

In the logo you recognize the typical yellow border which is a clear reference to “National Geographic”. The stylized butterfly ensures that the purpose of the campaign is emphasized.

Between the name and mascot there is a clear symbolism. The flight of the butterfly is a metaphor for the title of the project.

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Project Details
Skills:
Illustrator, InDesign, Photoshop
Categories:
Likes:
6
Client:
Fictional - National Geographic
Credit:
© Waterhorse-Design - Lie Versnaeyen


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