Elementary school ‘t Klimrek – 1

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Project Description

As part of my thesis at Arteveldehogeschool Ghent – Cross-Media Design, I had to ceate a corporate identity for a non-profit organisation. My organization was an elementary school from Ghent, in particular ‘t Klimrek. This school has two establishments and is characterized by its multiculturalism.

The only essential element which I could use was there current logo. This was colorful and playful, in other words, a good starting point. I began by refreshing the logo, creating a strong typographic composition was a must. The school also  asked me to symbolize their different visions. This was not easy, but I found a very suitable solution. I created a mascot for the school, an illustrated child in the corporate colors.

After that, I could visualize every vision by symbolic and expressive elements (such as friends, parents, football, etc.)

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Project Details
Illustrator, InDesign
't Klimrek
Project URL:
Launch Project
© Waterhorse-Design - Lie Versnaeyen

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