As part of my thesis at Arteveldehogeschool Ghent – Cross-Media Design, I had to create a corporate identity for a non-profit organisation. My organisation was an elementary school from Ghent, in particular ‘t Klimrek. This school has two establishments and is characterized by its multiculturalism.
The only essential element which I could use was their current logo. This was colorful and playful, in other words, a good starting point. I began by refreshing the logo, creating a strong typographic composition was a must. The school also asked me to symbolize their different visions. This wasn’t easy, but I found a very suitable solution. I created a mascot for the school, an illustrated child in the corporate colors.
After that, I could visualize every vision by symbolic and expressive elements (such as friends, parents, football, etc.)
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